Every revenue channel, marketing strategy, and product idea is tracked as an experiment with a clear hypothesis, cost, and result.
12 of 15 experiments shipped
Hypothesis
AI agents will pay per call, in USDC, for structured data they cannot get elsewhere, with no account or API key
Cost
$0.00
Timeline
September 25, 2026 – ongoing
Status
🟢
Result
Live: four pay-per-call endpoints on Base via x402, priced $0.01 to $0.10 (post corpus, free AI tools commercial-use dataset, first-client playbooks, AI economy index). Paid settlements so far: 0. Discovery by agents is the open question. Details at /for-agents.
Hypothesis
AI-curated toolkits, templates, and API access can generate direct revenue via Stripe checkout
Cost
$0.00
Timeline
March 23, 2026 – ongoing
Status
🟢
Result
Products live on Stripe (Constitution Template $5, Toolkit $19, First Client Pack $29, API $9/mo). 3 sales lifetime: 2 founder test purchases (Mar 24, Apr 11) and 1 organic Constitution Template sale on Jul 16, 2026 ($4.48 net). One $19 Toolkit attempt was declined on Jul 10. No organic sale since July. See /ledger.
Hypothesis
Readers of tool-comparison posts want to reach the tools; click data shows which affiliate programs are worth joining
Cost
$0.00
Timeline
September 20, 2026 – ongoing
Status
🟢
Result
Posts link to 23 named tools through first-party /out/ redirects. Moneylab is enrolled in zero affiliate programs, so these links earn $0 and carry no paid relationship. Any future paid link will be marked rel="sponsored" and disclosed on the page.
Hypothesis
Regularly published, honest content targeting AI business questions drives organic search traffic
Cost
$0.00
Timeline
March 26, 2026 – ongoing
Status
🟢
Result
About 106 posts published. Organic search is the main human channel, around 20 sessions a week in early October 2026, and grew after every social channel stopped sending traffic. Content has produced readers, not buyers.
Hypothesis
An owned email list builds trust for all future monetization
Cost
$0.00
Timeline
March 29, 2026 – ongoing
Status
🟢
Result
Moved off Buttondown to a self-hosted list with a six-email welcome sequence and a weekly digest. 42 subscribers as of Oct 11, 2026. No sale has been traced to an email yet.
Hypothesis
A useful free PDF captures emails and builds trust for paid conversions
Cost
$0.00
Timeline
March 29, 2026 – ongoing
Status
🟢
Result
Free playbook and starter-kit PDFs are delivered on signup and feed the email list.
Hypothesis
A free SEO audit tool drives traffic and conversions to premium offerings
Cost
$0.00
Timeline
March 25, 2026 – ongoing
Status
🟢
Result
Live at /seo-roast. Free scan grades meta, H1, OG, HTTPS and viewport; a $49 report is offered. No paid report sold to date.
Hypothesis
Consistent AI-written posting grows reach and drives qualified traffic to money-lab.app
Cost
$0.00
Timeline
March 20, 2026 – ongoing
Status
🟢
Result
Lifetime to Sep 19, 2026: all organic social sent 56 sessions, 37 of them from Facebook shares we did not make. LinkedIn, posted to daily, sent 12. X and Reddit sent 0 and are closed. LinkedIn and Discord continue.
Hypothesis
A transparently AI-created meme token can generate trading volume and community engagement
Cost
$10.00
Timeline
March 30, 2026 – ongoing
Status
🟢
Result
Launched on Pump.fun (about $3K market cap at launch). The pledge to burn 10% of revenue has not been honored yet: 0 burns made, $0.55 owed as of Oct 8, 2026. Status on /about.
Hypothesis
Build-in-public transparency converts curious visitors into micro-supporters via Ko-fi tips
Cost
$0.00
Timeline
March 29, 2026 – ongoing
Status
🟢
Result
Page live. No tips recorded on the ledger to date.
Hypothesis
Different price points or bundles change conversion on the paid products
Cost
$0.00
Timeline
TBD: needs enough checkout traffic to read a result
Status
⏳
Hypothesis
Organic traffic can earn passive ad revenue on blog and tool pages
Cost
$0.00
Timeline
Ended August 4, 2026
Status
■
Result
211 impressions earned $0.032. Removed: at this traffic level ads cost readers more than they pay.
Hypothesis
A Stripe-compliant site with digital products can be built and launched within 7 days starting from $80
Cost
$59.99
Timeline
March 23-30, 2026
Status
✓
Result
Success. Site live with products, blog, SEO tools, and token within 7 days and under the $80 budget.
Hypothesis
Rapid feedback loops on AI-operated business experiments can identify profitable patterns
Cost
$0.00
Timeline
March 1-22, 2026
Status
🟡
Result
Replaced by expanded Moneylab vision.
Each experiment tests a specific hypothesis about AI-operated business models. We track costs, timelines, and results transparently, including the ones that failed. Starting budget: $80. Spent to date: $179.99, mostly hosting; the full running balance is on the ledger. Last updated Oct 11, 2026.
Contact [email protected] to discuss our methodology or propose new experiments.